Over the past month or so I’ve been prepping you. Opening your mind to content management and how it works. Now that you’re a willing sponge 🧽 and you’re interested in learning more about my biggest passion, it’s time to introduce you to the many different ways to can repurpose your content.
I will do everything I can to bring content repurposing to the front of your mind so that when you’re taking the time to create your new content, you’re already thinking about what else it could be. This is the perfect time; when your content goals and ideas are fresh in your mind 🤔.
There are just so many different things you can do to your content to refresh it, renew it and re-present it to your audience and today I’m going to introduce you to 11 different ways you can repurpose your content.
Before we get to that, I just need a few more moments of your time ⏳.
I want to quickly refresh your memory on content repurposing vs reusing content.
After I wrote my last blog, my darling husband said to me:
“So, content repurposing is like when you up-cycle furniture?”
He is right, it’s a great analogy and one that worked for him 🤯.
When someone takes an old piece of furniture, or junk, and transforms it into something useful, beautiful and completely different, that’s repurposing.
That’s exactly what you need to think about when you’re looking at content to repurpose. How can you take the idea and make it look different, feel different, sound different but still know what the core ideas are?
On the opposite side, reusing content is taking a piece of content and presenting it in exactly the same way. Re-posting a popular social media post is the most common example.
Now, don’t get me wrong, there is nothing wrong with doing this in the right situation and for the right reasons, it’s just important to know the difference.
The second thing we need to quickly touch on, which I’ve not talked about before, is the lifespan of your content and creating more evergreen content than current content.
Evergreen content contains information that stands the test of time. It’s not talking about recent news (COVID-19 is a great example) that will feel outdated by the time post the repurposed content. It’s taking the idea and making it timeless.
If you do want to link your content to something current, my suggestion would be to always keep in the back of your mind how it can be adapted at a later date to remove references that will be outdated.
OK. Refresher over. I know you’re dying to move onto the 11 things to do with your content. Hell, you might have already skipped past all this waffle and be there already.
If you’re still with me, hang on just one more minute. I need to just remind you why content repurposing is something to keep in mind.
You spend a lot of time creating new content. By always thinking about how it can be repurposed at a later date you’re going to save time and energy.
You've worked hard on your content. It's time to make your content work even harder for you.
OK, so it’s time for us to look at how you can repurpose your content.
Most of these ideas will work with any starting piece of content but I would make a few suggestions:
Don’t forget who your audience is
Pick one or two relevant ideas and perfect them before moving on to more
Use common sense and judgement – don’t force something to be something it’s not.
1. Convert it into a blog post
This works well with almost any piece of content. Convert your podcast, video post, social media series or email sequence into a timeless blog post that you can promote regularly.
2. Create a reading list
Create a summary of your content (with links) to help your audience know what you’ve published. This can be a valuable resource for your audience as it means they can pick and chose what they want to read without having to trawl through your blog history. Make it as easy as possible for your audience to find what they need.
3. Create an eBook or PDF download
If you’ve written a series of blog posts, podcasts or social media posts, consider expanding on the ideas and collating them in one place. This eBook 📖 or PDF could then be used as a lead magnet 🧲 or, depending on the value of the content, you could consider selling it.
4. Create an email series
Take a long blog post and break it down into an email 📧 series sent to your email list over a few days, or weeks.
5. Create a social media series
Take a long blog post, podcast or video, and turn it into bite-sized pieces to share on social media.
6. Transform it into a slide deck
Sourcing information from your existing content to create an educational slide deck is a great way to really flip the style of your content on its head.
7. Create a podcast
Strip the audio from your videos and voila, a podcast is born. You could also consider expanding on a blog idea and creating a podcast script from that, too.
8. Convert the information into an infographic
Infographics are hugely popular in providing a decent amount of information in easy-to-digest images. Pictures can speak a thousand words, right? Presenting structured data, step-by-step timelines and how-to posts is a great way to switch things up.
Here's an infographic I included in a blog recently
9. Re-post on LinkedIn and Medium
Both of these platforms are a great place to sync up your blog content. There are a few specific things to be aware of when using this idea for repurposing:
Don’t publish the entire blog. Make it a teaser by offering some of the content and then link it back to your blog for ‘the full story’
Don’t re-post every blog that you write. Focus on the best pieces and only evergreen content. Remember, quality over quantity wins every time
Optimise for your audiences on each platform. This might mean different Call To Actions and modified headlines
10. Create an FAQ page
Did you get asked a great question on a recent post? I'm sure that, over time, you've been asked some great ones. It’s time to start noting them down and recording your responses. Before you know it you’ll have enough content for an FAQ page.
11. Quote images
Taking a direct quote from your work and creating a relevant quote image for your social media platforms is a great way to link back to your original blog. The better the quote the better the credibility. Even better if the quote is one of yours!
So, these are my 11 favourites, there are plenty more out there, but, as I said, it's best to choose a few that suit your audience best, perfect them and then start looking at alternatives.
But ... Wait ... I have some bonus tips for you – keep reading!
1. Don’t duplicate content
I know we kind of already covered this in repurposing vs reusing but it’s important. When you’re repurposing content make sure you change layouts, switch up the order, add new thoughts, delete old ones.
2. Link your content together
Always do your best to link back to the original content source. Giving your audience access to the original content gives them more options on how to consume your content.
Which one are you going to try first?
If you’re still not quite sure where to start when it comes to your content and how to repurpose it, I have an amazing offer for you!
Sometimes you just need a fresh set of eyes to find those special gems, think outside the box and suggest new and exciting things to try.
This report is available to you for just $150 and is a great way to get started on the content repurposing journey.
So, what are you waiting for? Get in touch with me today and start making your content work harder for you.