7 easy ways to repurpose an old blog post

In today’s blog post, I’m going to give you a quick rundown of the 7 easy ways you can repurpose and breath new life 🧬 into your old blog posts.

I have no doubt in my mind that you’ve got some content lying around somewhere, that was posted once and was then forgotten about. It’s probably been sitting in your archives (on and offline) for weeks/months/years?!

During the Christmas break, I spent some time practising what I preach so I could show you what this might look like.

I went through my entire blog archive, right back to day 1 and decided which blogs suited repurposing and got stuck right in.

The result? 26 social media posts that now sit in a Recurpost dashboard on a shuffled schedule. Keep an eye out on my socials for them on a Tuesday!

Why Content Repurposing is Important?

You’ve heard me harp on about this bloody repurposing lark for months, now.

There are 4 great reasons you should repurpose your content:

  1. Create more content, faster (save time)

  2. Reach a new audience in their preferred medium

  3. Redeem a content flop (seriously)

  4. Gain traction (and credibility) on social media

It’s time to breath new life into your old blog posts and do them justice.

What is Content Repurposing?

Ok, for those of you who have been with me for a while … skip this bit!

If you’re new to following me and this term, content repurposing, continue below.

Explained best by my dearest husband:

“Content repurposing is like when you up-cycle a piece of furniture.”

You’re taking an existing piece of content and transforming it into something new. It will continue to have the same underlying message (maybe) but it will feel different.

In today’s blog, I am going to focus on blogs and the plethora of things a blog can be repurposed into.

Over the coming weeks, I’ll deep dive into a few of them with step-by-step assistance so that you can give it a try for yourself.

Repurposing a Blog into:

1. Social media posts

Probably one of the simplest repurposing examples (and one of my favourites), repurposing your blog into a social media post (or a series of posts) is a great way to boost your social media content strategy AND link back to your blog to increase traffic.

To avoid a full copy and paste job consider the following ideas:

  • Asking a question relating to the blog topic – get a conversation going with your audience and share nuggets of information.

  • Humour – convert your blog topic into a funny story or a little joke 😆

  • Snippet – share a snippet from the blog, a valid or controversial point or thought

  • Summary – create a summary of your blog to give your audience an idea of what they can expect. As one of my platforms is LinkedIn, I challenge myself to create a summary that works within the character limit. Less is more!

You want to ensure, in most instances, that the post makes sense on its own, but also encourages your audience to go to your blog and read the full post (don’t forget the link)!

2. Social media series

Similar to the above, consider those blogs that contain lists and/or progressive stories. Creating a series of social media posts is great for how to posts and list posts (like this one).

Write the series and then schedule daily for a big impact in a short space of time.

3. Quote images

Honestly, we all know how much quote images can inspire others and create conversation.

We especially see them on Instagram.

Imagine the rush of pride when you get to quote yourself!

Work through your blogs and see what nuggets of wisdom you can find.

Of course, some context may need to be provided within the post caption, but these should be able to almost stand alone in your feeds.

4. Content upgrade/Worksheet

These are commonly considered to be lead magnets, free downloads that you can use to entice people to sign-up to your mailing list.

My favourite content upgrades/worksheets come from how-to blogs.

I created a few last year:

  • Content research checklist

  • Blog creation checklist

  • Preparing yourself for the content repurposing journey

On a side note (pop me an email or DM on your preferred platform to receive a copy of these, no strings (or emails) attached!).

5. Create short Youtube videos

If you are so inclined, to begin getting in front of the camera, what better way to start that process, than with content you’ve already created.

Work through and find some juicy tips and pointers that can become 1-3 minute videos on your new YouTube channel. They’re also great for sharing on social media.

You could have a playlist for random-ish videos or you could use a similar method from the social media series idea and create a themed playlist.

6. Podcast scripts

Podcasts are taking off, again, and as I’ve said recently, can fall apart before episode 7 due to the amount of work that is required.

However, imagine coming into your first podcast series with a load of ideas already, taken from your blog?

Now, you’re not going to just sit and read your blog, that’s not how it works, but you’re going to take the key points and kind of ad-lib them. Add some personality, maybe come up with some new angle and even find a guest to come and talk about a particular theme.

7. Write an eBook

Ever wondered if you’d become a published author? These days it’s not too difficult to do it yourself.

Consider your blog. If it’s been running for a significant length of time, you’ve probably got a great theme running and, when re-ordered, a book that makes sense.

I’ve seen some great examples over the past few months.

  • A book full of Microsoft word tips, tricks and how tos (I believe the author is now stepping into Excel)

  • Expanding a how to tutorial into an easy to follow instruction manual for automations

As a starting point, most eBooks would start life as a content upgrade or lead magnet, but consider whether you could produce it for Kindle and sell it for some passive income.

I think I’ve given you a lot of food for thought 🤔, right?

These are just some of my favourite ways to repurpose old blogs (the content that’s gathering dust in your archives).

It's important to remember that every piece of content (and topic) is different so you may find that not all of these ideas work for every blog but having an idea of the options is the best place to start.

Once you’ve worked through your older content, you can begin to build your repurposing strategy into the content creation process instead.

Starting with your long-form content is considered ‘easier’ as there is more to work with. As this year progresses, I’ll also work in the reverse for you. Taking the short-form content and helping you to expand and begin to build your blog presence, too.

There’s no time like the present to get started, what do you think? Can you have a go?

If you’re struggling to find inspiration in your old blog posts, never fear. I can help!

A content audit will see me work through your old blog posts to come up with some suitable recommendations for you to try.

It’s a cost-effective way to begin your repurposing journey and I’ll be there to ‘hold your hand’ the whole way.

What do you say? Ready to get started?

Get in touch, now!