How to create a blog from your freebie/lead magnet

Earlier this year, I wrote a blog ‘7 easy ways to repurpose an old blog post’.

As you will have noticed from my recent blogs, I am now repurposing that blog by taking each of the 7 easy ways and writing a how-to blog.

I am expanding the idea and stepping you through each, to show you just how easy some of them can be.

If you’ve been following me for a while, you know that I’m a fanatic and I talk about repurposing all the time. You may, or may not, have noticed that the posts going out to my Instagram on a Tuesday, are all repurposed from my old blogs.

That’s right, I’ve used one of the most popular ways to repurpose by blog content. I’ve got enough social media posts to run weekly for 26-ish weeks (and I’m still adding to it).

An apology

So, this week, if you’re working through with me, I should be talking to you about how to repurpose a blog into a content upgrade. Also known as a freebie, lead magnet, worksheet, checklist etc.

However, as I sat down to do my research and get things ready, I have noticed something …

The 3 freebies I mentioned in that blog (point 4 if you are following along at home), did not actually, come from blogs that I wrote. They were created to support social media posts.

That makes this week’s blog a little difficult to write!

I’ve come up with a solution, though!

If you’re like me, you may also have a freebie, lead magnet or checklist out on your website that does have any supporting content. So, let’s break with my plan and talk about how you can take that freebie and write a blog for it!

How to repurpose a freebie/lead magnet or checklist into a blog

1. Choose your document. In today’s example, I am going to use 2 of the ones mentioned in that original post as they complement each other and will (probably) result in one of those ‘ultimate’ blogs.

If you'd like to follow along at home download here, catch-free!

Blog Creation Checklist (1)
Download PDF • 1.28MB
Content Research Checklist
Download PDF • 2.64MB

2. Consider the document/s you’ve chosen and step out potential headings. This is going to give you an outline to follow So, in this instance my headings would look like:

a. Define your strategy (blog creation)

b. Choose the type of blog (blog creation)

c. Pre-writing (blog creation)

d. Research (content research)

e. Google and how to review the search results (content research)

f. Reviewing your existing content and comments/FAQs (content research)

g. Creating your research document (content research)

h. Creating your post outline (blog creation)

i. Writing (blog creation)

j. The importance of distribution (blog creation)

3. Then I would be following the checklists! In this example what I’m writing about is what I’m doing (writing a blog). LOL! But, seriously, this is the next step. It’s time to do any additional research you need and step through your headings writing the content, expanding the ideas.

4. Take a break and then edit and proof your writing.

5. Add relevant images and references (internal or external).

6. Link in the original freebie.

7. Publish and promote.

While reverse engineering these types of content, from short-form to long-form, isn’t as quick, it is still quicker.

You’ve already got the content outline in front of you, all you need to do is expand upon the ideas and provide a bit more detail.

If you’re like me and created the freebie to support a special offer or social media post, you can also reference that original content (post or email series) to help you write your supporting blog.

What do you think? Worth giving it a go?

Now that I have realised my own mistake, I am going to make a real effort to repurpose these 2 freebies into blogs. I spent a lot of time designing them and laying out the content, this is what repurposing is all about – making the most of what you’ve already got.

If you’ve not got the time, patience or confidence, to get your freebie repurposed into long-form content, fear not, I am here!

Get in touch and let me help you.