As we come towards the end of the year 📅, we enter a prime time for content repurposing.
This is a time for reviewing what you've achieved this year and creating a ‘best of’ blog is a great way for you to share that with your audience, too.
Mine will be a ‘best of blog’ blog, of course, but yours may be a ‘best of social media’ blog or a ‘best of recipe’ blog. Whatever you do and whatever content you create, there is an opportunity to create a ‘best of anything’ blog!
You all know that repurposing is a passion of mine (watch out for 2021). It’s a time saver, a mind saver and is definitely beneficial for your audience, but I also know it can be quite hard to get started.
So, this week I’m writing you a ‘how to’ blog so that you can create your very own 'best of' blog before the year is out.
Watch for 13th December as that’s when my ‘Best of blog’ blog will be released, using the same principles I’m going to share with you today.
What is a ‘best of’ blog?
Honestly, I do think this speaks for itself but if you’re feeling a little confused or unsure, let me explain.
A ‘best of’ blog is going to review some of your best work from the past year and present it to your audience in an easy to read and easy to reference blog (with links, images and reflections).
I, truly, believe that a 'best of' blog can be about anything. The sky is the limit and it can be adapted to suit your industry.
How to create a ‘best of’ blog
For this blog, I’ll be talking you through how I am going to build my own ‘best of blog’ blog.
1. Choose your content
For my ‘best of blog' blog, I’ll be working through my blog content and checking to see what my most popular posts were. If this isn’t an indication of what is the ‘best’ then I’m not sure what is.
Secondly, I’ll be reviewing what content I love but wish had done better. This might be a blog that I wrote, was full of awesome tips, but didn’t get promoted the right way.
Remember, keep it simple. The content still needs to be of value and relevant to your audience and their needs.
2. Write a brief summary
For each post/link/image you decide to share in your ‘best of’ blog, you need to explain to your audience why they need to know this.
Think about providing a summary of what the content contains and why it’s important to them.
3. Include your link
In my 'best of' blog, I will be sharing a link to the blog post that’s made it onto my list. This gives your readers a direct link to the content.
Whatever you’re sharing with your audience you need to make it as easy as possible for them to go off and consume that recommended piece of content.
Make sure that the link opens in a new window. The last thing you want to do is take people away from the piece of content they're referencing.
4. Choose your publication date
Given that we’re talking a ‘best of’ blog, it makes sense that your blog will come towards the end of a given period. For mine, it’s the best of 2020 and will be the last blog I share for the year.
Give yourself enough time to create this ‘best of’ blog to ensure that you end the year on a high.
My last blog for 2020 will be 13th December and will be my ‘best of blog’ blog. This date was carefully chosen and makes sense as it contains learning, action items and ideas that can all be considered for 2021.
It seems simple enough, don’t you think?
Creating a ‘best of’ blog is probably one of the best and easiest ways to repurpose your content and one I’ve been impatiently waiting to do since the middle of the year!
So, have a go and get reviewing your year.
If this all just sounds like too much work at a time of year you’d prefer to be winding down, no problems. I can help you create your ‘best of’ blog to showcase your work from 2020. Just get in touch and we’ll get right to work.
If you’re ready and raring to give this ‘best of’ blog thing a try, I’d love you to share your ‘best of’ blog in the comments for us all to see.