Setting Expectations to Save Time ⏰

What does ASAP mean to you?

ASAP means whatever the other person thinks it means. It’s a subjective word that can cause excess work if you’re not careful.

You’re probably thinking, ‘What the hell are you talking about, Lizzi?’. Stay with me here…

What does your voicemail 📱 say?

“Hi, you’ve reached xx. Leave me a message and I’ll get back to you ASAP.

Because ASAP is subjective to the caller you might find that if you don’t get back to them quick enough, they will contact you multiple times. 📞, 📧, 📱 … all 3?

Before you know it, you’re bogged down with multiple messages from the same person.

Be honest, have you found this happens to you? It’s happened to me and it made me rethink the whole concept of setting expectations.

By setting an expectation in your voicemail you’ll reduce the number of double-up messages and be able to schedule your day more efficiently.

Are you ready? It’s time to record your new voicemail.

“Hi, you’ve reached xx. I’m not available right now but I’ll respond to your call by 5pm today. If you’ve called after 4pm I will respond to you tomorrow.

As a caller you now know exactly where you stand and when to expect a call.

Now you just need to remember to check your voicemail!


Who uses voicemail 📱 these days?

I have an email address on my website, no one needs to call me.

You may be right but isn’t it better to present a unified front for your business? For that ONE person who wants to speak to you without a predetermined appointment.

Although I have started with voicemail, perhaps the lesser used of the 2 main points of contact, I haven't forgotten about your preferred method of contact ... email 📧.

Now, for my business, right now, this isn't the right choice for me, but some people swear by the autoresponder. Do you have an autoresponder set up?

An autoresponder doesn’t need to be anything fancy, but it does need to reflect your personality and the way you run your business.

Ultimately, it’s there to just let your customers know when they can expect to hear from you. It’s a nice little touch.


Thanks for emailing me. I’m currently working hard (head down, bum up) but you are important to me.

I will get back to you by 10:30pm today. If you have emailed me after 9pm I will respond to you tomorrow.

Thank you for being so patient.


There are plenty of major corporations out there using these types of emails. They are, less personal, and more basic, but they do the job don’t they?

I, personally, will respond with a personalised message based on some of the information contained within each email. My customer base is small enough that I can do this.


I got your email and will look into it before the weekend. I'll let you know if I need any further information.



You do what works for you but do something. If you leave emails and voicemails unresponded to you're not setting expectations for your customers. They'll either continue to bother you until you have no choice but to respond to their demands or they'll think you're ignoring them. You don't want either of those things 😊

So, what are you waiting for? Get setting those expectations and save yourself some time.

If you'd like help setting expectations for your customers but aren't sure where to start, get in touch with me and we can set a plan in place.

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