Tackle your content in 2021 - let's do it together

Well, welcome back for 2021.


👋🏼


For those of you following along, you have probably noticed that I’ve not been around much for the start of this year.


That’s right, my plans for the new year did not take off the way I’d hoped they would and (honestly) it’s taken me a very long time to be ready to get back out here, online, regularly.


Everyone I’ve spoken to, so far, says they also struggled in some way, to return after the Christmas break and, I agree, whole-heartedly, with what they all said to me.


“You have to be kind to yourself in these strange and difficult times.”

So that’s what I did.


I was kind to myself. I didn’t put any pressure on myself to sit down and write. I got on with some things and ignored others. I threw myself into working with my existing clients, had some fun and enjoyed some time off.


But it’s time to come out of hibernation 🐻 and venture into 2021 with positivity and even more kindness!


What can you expect from me this year?


What a great question!


This year, you are going to see some great content from me on this blog (if I do say so myself!).


You’re going to see content on:

  • Content repurposing – I’m going to deep dive into some of the most popular pieces of content out there, starting with written content and then moving onto podcasts, videos and much more

  • Content planning – while I don’t profess complete guru-ness in content planning, I do believe in making plans that work for you so I’ll work through planning blog, social media and podcast content with you

  • Podcast production – something I’ve developed a keen passion for over the past year, I’ll talk you through the steps you need to take before, during and after recording a podcast, to ensure your producer (hopefully me 😉) is able to get straight into it

  • Content creation – I’ll work through some of the ways I find ideas for content, writing headlines for all types of media, and discuss some hot topics such as;

- Is blogging dead? - Why you shouldn’t be scared of blogging

- Why you should seriously consider writing your own content (don’t worry about

putting me out of work 🤣)!


So, lots to look forward to this year, if I can stay on the wagon and not fall off into the abyss!


So, while I beaver away on the first topic of the year, I thought it best to do that traditional re-introduction for the year.


What does The Invisible PA do?

Well, funny you should ask 🤔


Things have changed over the past few months and, while I did take a break at Christmas, I also found myself working hard on my new service packages and website. So, without further ado …


Taking a complete step away from ‘advertised admin’ services, I’m focussing on content management and support in 2021.



Podcast Production


I hate the sound of my own voice, so please don’t ask me to record for you (LOL)! But you’re way braver than me by just picking up that mic 🎤 and getting stuck in.


Writing and recording a podcast is fun and exhilarating for you but, jees, the rest of it’s time-consuming and frustrating.



Did you know that most podcasts don’t make it past episode 7?

I don’t say that to freak you out, I say it to you so that you can realise how much work goes on behind the scenes.


My podcast production packages (which are customisable) are going to give you the support where you need it most and ensure that you get past episode 7:


Podcast Production

$200 per episode


This is a cost-effective option if you just HATE that editing phase!


This package includes:

  • Editing of your podcast (think removing loud breaths and long pauses)

  • Adding the intro and outro


Podcast Production & Publication

$300 per episode


Do you want to take it to the next step and include a bit more?


This package includes everything in the Podcast Production package plus:

  • Creation of 1 cover image (in-line with your podcast branding)

  • Creation of transcript/show notes (your preference)

  • Upload on your preferred podcasting platform

  • 1x social media post promoting the new episode

This post can be sent to you for publication at your leisure or can be scheduled by me


The ULTIMATE Podcasting Package

$500 per episode


If gaining back as much time as possible is your goal AND you're wanting to reach as much of your audience as possible, it's time to consider the ULTIMATE package!​


This package includes both Production and Publication of your podcast episode as well as:

  • 3x additional social media posts

  • 3x social media graphics

  • 1x blog

  • 1x blog image

NB. Further repurposing options are available for quote on request and can include:

  • Video scripting

  • Infographic design

  • eBook creation

  • Freebie/opt-in download design


NB. All prices are based on a podcast of up to 30 mins (pre-edit)


So, that’s podcasting. Podcasting has become very popular over the COVID period and it’s a type of content that is prime for repurposing.


Not quite ready for podcasting and are the kind of person who prefers written content?



Blogs

Blogs are great for your website and are a great content base to pull from when you need quick social media posts.


My blog packages are extremely flexible and easily customised to suit your specific needs.

Blogs are time-consuming, to create, but the rewards are definitely worth it, so consider one of these packages…



Blog Creation

$200 per blog


A great option if you just don't enjoy writing!


This package includes:

  • Researching of your chosen topic

  • Drafting

  • Writing

  • Editing/proofreading


Blog Creation & Publication

$300 per blog


Do you want to take it to the next step and include a bit more?


This package includes everything in the Blog Creation package plus:

  • Creation of 1 blog image

  • Publication on your webpage

  • 3x social media posts promoting the new blog

These posts can be sent to you for publication at your leisure or can be scheduled by me


The ULTIMATE Blog Package

$500 per blog


If gaining back as much time as possible is your goal AND you're wanting to reach as much of your audience as possible, it's time to consider the ULTIMATE package!​


This package includes both creation and publication of your blog as well as:

  • Content repurposing into suitable new content such as:

  • Evergreen social media post/s​

  • A podcast outline

  • A simple video script

  • Slide deck

  • Quote image graphics

  • Infographic

  • Something else?

NB. Not all blogs will suit all of these repurposing options. The most suitable options will be discussed and agreed upon at the time of blog creation.


So, what do you think?


If one of your resolutions for 2021 was to put more effort into your content, put yourself out there, be brave and remain consistent, then this is what you’ve been waiting for!


My resolution for 2021 is to help a select group of business owners achieve their content goals.


I’d love to chat with you about your goals for 2021 and see if we’re a good fit. Pop me an email (lizzi@theinvisiblepa.com.au) or message me directly on your preferred platform:

Facebook

LinkedIn

Instagram

©2020 by The Invisible PA