• Lizzi Williams

The 5 signs you're ready for a Content Manager

In my last blog, I took some time to explain to you what a Content Manager is. It’s quite important to know so that you can decide whether you need one.


But what are the signs to look out for? How do you know if you’re ready for a Content Manager to join you in your business?


There are different reasons for everyone, and you might not be ready yet, but at least you’re going to be well equipped to make the right decision for you, and your business, when the time comes.


In my time as a Virtual Assistant, and as I developed my passion for content management, I noticed a few tell-tale signs that someone might be ready, or a least on the cusp of being ready, to take on a Content Manager.


I’ve noticed 5 main signs that might indicate you’re ready. You might be thinking one, or two of these, or you might be riding the roller coaster 🎢 of all 5. So, let’s delve a little deeper into the 5 signs you’re ready to take on a Content Manager.

1. You don’t know where to start

Let’s face it, haven’t we all been here are some stage?


When we started our business, we had it drummed into our heads:

“You must be present on social media.”

You must do this, you must do that, don’t forget this, absolutely do not do that… 👩🏼‍🏫


But as the list of things that you MUST do grows bigger with each passing day, you start pulling your hair out 🤯. Where in the name of all that’s holy are you supposed to start?


You hear that social media is great for presence and engagement, but you are quickly coming to learn that it gives you no lasting web presence. In comes a blog and the whole rig morale that comes with creating that, including the research, writing, image sourcing, publishing, promoting and analysis of results.


Your business is doing well but you know it could do better 📈 if you just had more content to promote that wasn’t social media and salesy posts.


You know a blog, if promoted properly, will drive traffic to your website which could, in turn, drive your engagement and sales but …


Oh my, if this is what’s going on inside your head right now, going around and around in circles and you haven’t got a clue where to start … I feel your pain!


This is a sign that you might be ready to take on a Content Manager. You can work through a strategy and build an action plan for you both to get this whole content thing under control.

It’s time to get the wheels moving in the right direction.

2. You can’t find time to research & create relevant content for your business

As your business has grown you’ve been enjoying 😊 the content creation process, from research to writing. But, and this isn’t a bad thing, your content is working, you’re getting busier and now you find yourself at an impasse.


You need to continue on the content trajectory that you’re on but the busier the business gets, the less time you have available to spend researching and creating the content that’s given you the business in the first place.


You’re at capacity and something has got to give.


Given that you are your business it’s probably time to start thinking about a Content Manager. Someone who can take over from where you left off, researching topics, creating content and promoting it online for you.

3. You can’t find the time to post consistently to your blog and social profiles


So, we all know that consistency is key when it comes to our online presence. That’s also drummed into us when we’re first starting.


You’ve got a tonne of great content ideas, you’ve maybe even created a great stock of content that’s now just sitting there waiting, dreaming of the day it gets released into the world.


You’re just so busy with the rest of your business that you can’t quite seem to get around to actually posting the content.


Now, I do have a top tip for you here, and it’s one that some people feel very passionate about.


I hear a lot from entrepreneurs at this stage, that they don’t like using a scheduling tool for their content promotion because they don’t feel it’s authentic, that it reduces their reach and that it’s ‘cheating’. But think about one thing for just a moment:


What do you think is better?


Posting consistently through a scheduler and having your content in front of your audience’s eyes regularly…


OR


Not posting content at all?


I, personally, think it’s a no-brainer. If you even just schedule a couple of things a week, it’s going to guarantee you get in front of your audience.


So, while I may have just put myself out of a job (!), don’t forget that this is you, someone who struggles to post consistently, you can use a scheduler!


Otherwise, get a Content Manager to do it for you!

4. You’re beginning to resent the time you spend creating content

That’s right, are you beginning to resent 😠 the time you spend creating content because it’s taking you away from your business?


This is a very common feeling.


You begrudgingly create and promote your content. You understand the value of it but enough already. It’s taking you away from the areas of your business that you love being in. You can’t split yourself into too many pieces and you know where you’d rather be.


You’ve got a great community online, you’ve got a great content plan and presence already, you’ve got some content that’s ripe for re-purposing and you are READY … to hand the reins 🏇🏼 over to someone else.


Just think of all the time it will free up for you to frolic in your favourite areas of the business.


Maybe you’ll have more time to make your products, maybe you’ve got grand plans to join some of these new virtual marketplaces that are popping up, maybe, just maybe, you’ll put that time into creating new products and testing new ideas.


The options are endless once you’ve handed over the blasted content plan.

5. You’ve lost your passion for content creation

This can happen to the best of us, and there is nothing to be ashamed of if you find yourself in this situation, as long as you’re able to recognise it quickly.


You’ve given it your all, you’ve got a great online presence and you’re proud of your existing content (and you should be) but you’ve just got nothing left to give.


You might have gone hell for leather, too much too soon (maybe posting daily really wasn’t the right way to go), may writing a twice-weekly blog was a step too far in your start-up phase.


Maybe you just used to enjoy it but now you don’t.


It’s not a failure, it’s OK.


Recognising that you’ve lost this passion for your content marketing is so very important, early on, so while I hate for the ‘theme’ of this last sign to be a bit of a downer 😢, believe me, it comes from a place of supreme care 🤗.


If you’re losing your passion for your content and the creation process you need to nip it in the bud sooner rather than later. Losing your passion might see a downturn in your online engagement as either your content becomes lower in quality and value, or the style of your writing becomes less like ‘you’ and more robotic.


You might find your attitude to your content also means you reduce the promotion of said content which will also then have a knock-on effect to your engagement across all of the platforms that you’ve been so great at before.


I hate being a Debbie Downer so let’s pick this up, quickly!


Hand it over ASAP!


With your last push of passion get your ideas and goals down on a piece of paper and find a Content Manager who has the passion for your industry, grab hold and DON’T let go!


You’ll feel a great weight has been lifted off your chest and you’ll start to enjoy the other areas of your business again.


So, you now see how each of these 5 signs shows, in their way, how you might be ready to take on a Content Manager.


From the researching of topics, the creation of skeleton drafts and the bulking out of a full-blown blog. From the publishing and promotion through to the analytics, a Content Manager is going to be able to help you where you need and want it the most.


If you’re still not sure whether you’re ready yet, let’s have a chat and talk about your feelings towards content creation and how your content plan can align with you to help you achieve your business goals.

©2020 by The Invisible PA