• Lizzi Williams

The 5 ways a content manager can help you with your blog

If the thought of handing over your content creation to someone else makes your hackles raise like a protective mama-dog 😣, it’s OK, calm … I get it. The thought of having someone else touch your blog is quite a scary prospect. You’re proud of the content you create, and you think it’s cheating to have someone else write for you.

At the same time, though, you’re struggling to stay on top of it all. It takes time to prepare, draft, edit and publish a blog, not to mention the promotion and engaging with your readers. It’s a lot of work.

There are plenty of ways a content manager can help you with your blog. It can be personalised to your needs and it’s always about keeping you comfortable with the amount of control you keep or give away.

Today, I’m here to let you know about my 5 favourite ways a content manager can help you manage your blog.

So, without too much chatter (😱 shock horror, Lizzi’s not going to blather on for hours?!), let’s delve into the 5 ways a content manager can help you with your blog.

Online Research

Research is one of the most time-consuming parts of the blog creation process. Trawling through online articles, social media posts and news stories, trying to solidify your ideas can take hours and it may not be high on your list of priorities, but it is essential.


Research is where you’ll start to see trends in people’s searching habits. You’ll start to see hot topics and similar ideas which will either help with the creation of this blog or even give you ideas for future blogs.


While you’ve got all of the great ideas, sometimes the 1-3 hours of research time just isn’t high on your list of priorities. A content manager can carry out this essential step of the process, freeing you up to get on with other things.


All you have to do is give some clear instruction on:

  • Topic idea/theme

  • Basic headline ideas

  • Audience

  • Any keyword ideas you’ve already had

Instruction is key. If your content manager doesn’t understand what to look for or where their focus should be, you could end up with some very well researched content that’s completely irrelevant to your original idea.


Once the research is presented to you, it’s just a matter of reading through and starting to write.

As a content manager, I have a specific way of presenting you with the research for your blog.

I will use your topic and keyword ideas to find relevant articles, social media posts and news stories.


I’ll compile a document which will contain:

  • Key passages and quotes

  • Insight or direction ideas for your topic

  • Comments on how the content relates to your ideas

  • The heading of the article

  • The link for the article – you may find further gems within

The only thing to remember when working from research documents?


“There’s no harm in reading and finding ideas from other people’s copy, as long as you don’t copy it!”

Drafting

Now, something for you to quickly know about me. I find a great sense of pride in writing my content, even if it does take me a while. I love working with business owners who take pride in their ability to write their content. BUT… I also understand how difficult it can be for those who don’t enjoy the writing process.


I have two options for you when we’re considering how a content manager, like myself, can help you draft your blog.


Option 1:

Using the completed research, I can help you to build a skeleton draft. This gives you a basic blog outline to work with, flesh out and truly make your own. I love the idea that I can provide you with 4 or 5 bullet point ideas, with basic sentences/phrases that you can pick up and fly with!


Option 2:

You could provide me with a skeleton draft that you’ve created from research notes. I’ll take that draft, your ideas and direction and start fleshing it out.

Both options are ways to ensure that if you don’t want to completely hand over the creation of your blog, you don’t have to.

Copy-editing/proofreading

This is one of the most important steps to complete on your final blog draft.


It’s extremely important to recognise that the autocorrect function built into our brains 🧠 is real. Especially when you’ve been working on something very closely, for quite a while.


The mistakes start to blur as you begin to memorise the content and you’ll miss more of them each time you read through to check for errors.


The last thing you want is to proudly publish your blog post, check it out on your websites, just to see a typo.


“Avoid the OMG where’s the edit post button!”

I am a firm believer in letting someone else check your work. I kind of have to be otherwise I’d be out of a job, LOL!


So, I am super-impressed when someone can recognise that they need help in this area.

Just because you’re a great writer and have a strong knowledge of spelling, grammar and all the rest, doesn’t mean that you won’t miss that one mistake that could damage your entire piece of content.


A content manager can check for spelling, grammar, consistency, flow and much more.


You don’t want your audience to be distracted by a glaring error. You want them to read, all the way through, without distractions.


So, if you decide you don’t need any support in the creation or distribution of your blog, at least recognise the need for a second set of eyes to check through your work.

Distribution

Once your blog is ready to go, it’s time to distribute 📧.


This is one step of the process most of you wouldn’t struggle to hand over, is it?


Yeah, hitting the publish button is relatively easy, but what happens next? How does your audience know it’s there and ready for their consumption?


A content manager can help you here.


Whether it’s setting up a social media campaign to let your audience know it’s there or preparing a quick email with the basic blog outline to encourage click-through. It’s important but doesn’t require a huge amount of attention from you, does it?


As soon as your blog goes live this part of the process needs to be underway.

How do you currently distribute your blog?

Re-Purposing

Ah, my passion, and the most neglected part of blog writing. The repurposing plan.


What you have written about was/is important to you and you deemed it important to your audience, too. You don’t want all of that time and effort being used just the once and never seen again, do you?


It’s time to discuss how a content manager can help you create and implement a repurposing plan.


One blog post can become so much more, as I discussed in my last blog.


Have you been running short on social media posts? Have you been thinking you need a new lead magnet? Do you struggle to find quotes online for quote image posts? Wouldn’t it be great if those quote images were your words and not someone else's?


A content manager can work through your content and come up with ideas for you to implement or create the new content for you.


Repurposing content is such an important part of your content plan, it always concerns me when it sits forgotten by the wayside.


Why spend all of this time creating content, dedicating hours and dollars to the research, creating and distribution, only to use the idea once?


“You worked hard on your content, it’s time for your content to work harder for you.”

So, there you have it, the 5 ways a content manager (me!) can help you manage your blog.


Just think about all the time ⏰ you’re going to save by getting a content manager on board. You’re going to have more time to be ‘you’, present in your business and out there engaging with your audience.


And even better? You get to spend time on the parts of the creation process that you enjoy, whether it’s the research, writing or repurposing, and you can pass the areas that you don’t particularly enjoy (or have time for) over to me.

Do you think you’re ready for a content manager? Let’s have a chat about how I can help you.

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