• Lizzi Williams

Virtual Assistant isn't a job title, it's an industry


Someone recently said to me, “Virtual Assistant isn’t a job title, it’s an industry,” and boy was she right!


So why do I (and we) call ourselves Virtual Assistants? It’s simple really … because it helps us to be found in searches. No one knows what else to call us so, no matter what we want to call ourselves, we know that somewhere, we must use the term.


However, it’s a blanket term and it doesn’t help you know what it is, exactly, that we do.


Using Virtual Assistant as a job title can be confusing and unintentionally deceptive. It gives you the idea that we can do everything when, in some instances, that may not be the case.


Some VAs specialise in one area only:

👩🏼‍💻 Social Media Management

👩🏼‍💻 BAS

👩🏼‍💻 Graphic Design

👩🏼‍💻 Virtual Reception


… to name a few and this is the only service that they offer. They ensure all equipment and skills are kept relevant, up-to-date, and compliant with local laws.


Just as office all-rounders exist in the physical workspace so, too, do all-rounder VAs.


If you are looking for an all-rounder, just keep in mind that they have a broad range of skills. They may not know something to the level of detail that a specialist would, but I tell you one thing, they’re damn keen to learn. If you find an all-rounder that doesn’t know something very specific to your business, don’t discount them straight away. It’s OK. Discuss with them potential learning, training and/or on the job learning that can benefit you both in the long run.


So, now that you know the difference between the industry and the job title, it’s time for me to tell you what I really do…


As The Invisible PA I am, just that, invisible. I work alongside you and assist you in getting your to do list in order. Your work life under control and I may even be able to help you organise some of your personal life too.


As a Freelance Personal Assistant, I provide you with administrative support, remotely. I can manage your inbox, type documents, organise your calendar, carry out digital filing and even assist you in the management of your social media accounts. The list of support I can provide is extensive, you just need to tell me what it is that you need help with.


As a Lifestyle Assistant (AKA Personal Concierge), I will help you get your personal life in order. When you’ve finally cleared your business to do list the last thing you really want to do is tackle the personal one. Let me run your virtual errands for you. I can book appointments, make reservations, carry out research, assist you in planning family events; you name it, I can do it.


But, what really differentiates me from all of the other Virtual Assistants out there?


I provide my services to you after hours.


When you really want to be helping with homework, doing the dance class drop off or pick up, or cheering on at the side of a footy pitch, I’ll be holding the fort for you.


You want to do all of the things I mentioned above, and more! You just worry about taking time out of your business to do so. You worry about where you’re going to make up that time later. Are you going to have to pull an all-nighter to make up for the dance concert you just attended?


It doesn’t have to be that way. It’s time for you to enjoy the life you’re making for you and your family.


So, if you’re ready to start living in your life and spending more guilt-free time with your family without sacrificing time in your business, book a ‘Getting to know you call’ and we can discuss where I can help you.

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