• Lizzi Williams

What is a Content Manager?

In these trying, and isolating times, you’ve probably heard that content is going to be more important than ever as more of your customers head online to get their day to day tasks done.


"Content is king 👑" - Bill Gates 1996

It has never been more important to get on top of your content strategy and using a Content Manager may just be the answer you've been looking for.


Yeah, yeah, I hear you, Lizzi, but can't you see my eyes 🙄 glazing over?


What exactly is a Content Manager?


Look, I know this is going to sound like a real cop-out but it is simple. A Content Manager is, just that, someone who manages your content.


A Content Manager will work with you to create and manage the digital content for your business.


See, it is simple, it’s not a cop-out.


What can a Content Manager do?


The mind-blowing part is a Content Manager can help you in one, or all stages of your content creation. Take a look at the infographic below to get an idea of the different stages of content management you can get help with.



What kind of content can a Content Manager work with?


You know the saying, ‘how long is a piece of string?’.


A Content Manager can help you with any type content that suits you, your business and your audience.



Do you get my drift?


These are probably not even all of the types of digital content out there. But it gives you an idea of how much a content manager can help you with.


So, in summary…


A Content Manager can be as hands-on or hands-off as you like.


If you LOVE to create your content, because you love the authenticity of it, that’s awesome. A Content Manager can help you in the initial stages of planning, researching and basic drafting, or right at the end of the process in the distribution and analysis.


If you just DESPISE creating the content but have grand plans for the schedules and what purpose the content services, you can have your Content Manager work with you on the topic generation and research process followed closely by the creation of the content, ready for you to take charge of and release to the world!


The options are endless and a Content Manager will work with you on what you need and want.


Do you still have questions? Contact me now.

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